Advertising and
the Transformation
of Screen Cultures

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the ‘Information Society’, motion picture advertising has been part of European visual culture since the late 19th century. Following the co-evolution of transport and information infrastructures during the Industrial Revolution, motion pictures indeed became central within an ever-expanding promotional ‘Medienverbund.’ With the global spread of ad agencies, moving image advertisements turned into a privileged cultural form for making people experience the qualities and uses of branded commodities, for articulating visions of a ‘good life,’ and for inciting social relationships. Yet no book-length study exists that would critically survey the history of motion picture advertising from a Cinema or Media Studies viewpoint. → Continue reading

This project is supported by Riksbankens Jubileumsfond and Stockholm University





Professor Patrick Vonderau
Department for Media Studies
Section for Cinema Studies
Stockholm University
SE-102 51 Stockholm